Welcome to My Brand & Marketing Portfolio

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This portfolio showcases my experiences in Brand and Marketing as a Video Content Producer, Social Media Specialist, Producer, and Article Writer .

Updated regularly...

As a Video Content Producer at KOI Digital Agency

I developed and executed comprehensive brand strategies for 9 brands, including 8 FMCG brands and 1 financial service brand, ensuring cohesive messaging and market positioning through digital media platforms and audiovisual content.

I led cross-functional teams to plan and implement integrated marketing campaigns, leveraging data-driven insights to optimize brand performance across digital channels. I also developed content strategies that optimized engagement across Instagram Reels, TikTok, and promotional campaigns, resulting in increased brand affinity and consumer interaction. I played an integral role in aligning cross-functional teams and event organizers to streamline digital execution, ensuring creative consistency, operational efficiency, and strategic brand positioning.

Brands:
Taro Snacks, Ultra Sari Kacang Ijo, Teh Kotak,  Mie Kremezz, Bihunku, Mi Superior, Mie Cap Ayam Dua Telor, Cha Ching Indonesia, and Bihun Tanam Jagung.

Skills exercised:
Brand strategy development, digital marketing, cross-functional leadership, and data-driven decision-making, content strategies, creative direction, and strategic brand positioning.

Tools used: Google Workspace (heavily on Docs, Slides, and Sheets), Microsoft Office 365, and Notion

One of the key person for the #TaroRangersCamp2024 digital campaign. PIC for Taro audiovisual social media content.

#TaroRangersCamp2024 is a learning initiative designed to instill courage, creativity, and empathy in children aged 8-12 through outdoor adventures. Aligned cross-functional teams and Event Organizer, streamlining digital campaign execution to ensure creative consistency, operational efficiency, and strategic brand positioning.

Explore a featured selection some of my work for brands that I handled on Instagram below!

As a Social Media Specialist at Vokraf on Instagram and TikTok.

I formulated and implemented data-driven social media strategies, collaborating closely with the Brand Manager as the Video Content PIC, leading to a notable increase in brand visibility and audience engagement across platforms like TikTok and Instagram. I played a key role in the #PatunganPendidikan2023 digital marketing campaign, executing full-funnel strategies to drive awareness, engagement, and conversions. Additionally, I developed and optimized content strategies, producing data-driven audiovisual content that significantly enhanced Vokraf's brand visibility, accumulating nearly 1.5 million views. My efforts in creating diverse Instagram content resulted in almost 500,000 views, driving substantial audience interaction.

Skills exercised:
Data-driven strategy formulation, social media marketing, content creation, cross-functional collaboration, full-funnel campaign execution, digital branding, audience engagement optimization, and performance analysis.

Tools used: Google Workspace (heavily at Docs and Sheets), Canva, and Capcut.

I contributed as a key team member in the #PatunganPendidikan2023 digital marketing campaign

#PatunganPendidikan is a major initiative aimed at boosting public involvement in enhancing educational accessibility. I supported the execution of comprehensive marketing strategies to drive awareness, engagement, and conversions across various digital platforms. Additionally, I helped develop and refine content strategies, leveraging data-driven approaches to significantly improve audience reach, engagement, and overall campaign performance on TikTok and Instagram.

Explore a featured selection some of my work for @Vokraf on Instagram below!

As a Host for Vokraf's Live TikTok Sessions,

I excelled in Vokraf's interactive live streaming environment, creating engaging content and fostering audience interaction.

During the "Tanya-Tanya Minvo!" live session on April 19, 2024, I attracted 19.1K viewers, generated 457 comments, 87.6K likes, and gained 428 new followers. The session was shared 75 times and discovered by 99% of viewers through suggested LIVE videos, showcasing my ability to captivate and grow the audience effectively.

Skills exercised: Live hosting, audience engagement, content creation, real-time interaction, and strategic planning.

As a Producer at @mudamudee on Instagram and TikTok.

In this role, I thrived in a fast-paced environment, managing weekly and monthly agendas with the production team and overseeing the #tanyapeople program on TikTok and Instagram. I led the production and creative teams in selecting topics and scripts for content, while being responsible for planning and executing all elements of the audio-visual projects. My efforts contributed to the creation of the most consistent and highly anticipated content on Muda Mudee, reaching over 19K viewers on Instagram and driving a 200% increase in social media traffic within the first three months.

Skills exercised:
Project management, content creation, team leadership, and creative direction, social media strategy, audience engagement, performance optimization, time management skills, and data-driven insights .

Tools used: Google Workspace (heavily at Docs and Sheets), Microsoft Office 365, Adobe Creative Suite

Explore a featured selection some of my work for @mudamudee on Instagram below!

As an Assistant Producer at @spcbr.id on Instagram,

I was responsible for:

• Manage day-to-day aspects of audio production operations by liaising with voice over talent, sound engineer, and producer.
• Work directly with producer, sound engineers, and voice over talent and manage researchers and runners for studio sessions.
• Assign to implement schedule and script changes under guidance of producer, and ensuring smooth transition from production to post-production.

As a Social Media Specialist  at @spcbr.id on Instagram,

I was responsible for:

• Designing and publishing content on Instagram to grow audience, build brand awareness, and boost sales.
  
• Designed UI/UX for Spacebar Audio Production website and working with technical team to maintenance it.
  
• Successfully increased insight and followers on Instagram by consistently uploading daily and continually made CTR and CTA contents on Instagram stories.
  

gabrielliberto16@gmail.com

Social Media: @eltarnatives

Rene Magritte